Artificial intelligence and big data are transforming the way industries operate. They work in synergy, rapidly producing actionable insights for businesses.

For example, retail organisations can gain detailed insights into customer buying habits, which helps them create more accurate customer profiles. This alone can transform service levels and overall business success.  

Big data allows businesses to target and personalise their marketing campaigns. By having a deeper understanding of their customer’s needs, they build trust.  

Retail is just one of the many industries being transformed. As more businesses embrace these technologies, they unlock new opportunities for growth and innovation.  

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How is Big Data Processed?

Big data is processed through analytical and reporting systems. Machine learning identifies patterns and trends within data sets and adapts over time without needing additional programming.  

The vast amount of data from sources such as social media, online shopping, and loyalty apps allows AI algorithms to improve. In short, the more data available to AI, the better its results.  

Businesses are now becoming more strategic and data-driven thanks to AI. So, what are the commercial benefits of using AI alongside big data?

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1. Speed of Data Processing  

‍AI relies on large volumes of data to provide meaningful insights. The more data it has, the better it can learn, which means more reliable business decisions.

The sheer speed of AI’s data processing helps businesses improve in areas such as marketing and recruitment, or other vital business functions.

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2. Analysis Automation

‍Given that there’s a huge volume of data being collected and processed by businesses, speed is what’ll set you apart.  

AI automates what was a manual process, generating usable information fast and giving you that commercial advantage.

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3. Data Visualisations

AI can produce visual representations of data like graphs, infographics, and charts. These help businesses absorb and understand key findings quickly. Visuals like heat maps or pie charts enable fast, fluid decision-making based on clear trends and patterns.

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4. Reducing Human Bias

Human decision-making is often influenced by conscious or unconscious bias. AI, on the other hand, allows you to make business decisions objectively.  

AI can also generate personalised product recommendations at the point of sale, based on a customer’s previous purchases. This is especially good for businesses as it greatly improves the overall customer experience without biases at play.

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5. Lowering the Risk of Cyber Crime and Fraud

AI can analyse big data to detect potential fraud by identifying patterns of behaviour. This early warning system helps protect business assets.  

Additionally, using big data with AI strengthens cybersecurity. It allows businesses to address potential threats proactively and reduce the risk of cyberattacks.

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What is the Future of Big Data and AI?‍

AI and big data will continue working together to reshape industries. Sectors such as manufacturing and retail have already experienced major transformations.

As technology advances, predictions and recommendations from big data analytics will become even more accurate and reliable.  

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Jonathan Munnery is a seasoned insolvency expert of over 15 years with a history of working with businesses in financial distress. Skilled in Debt Management, Business Advisory, Bankruptcy, Liquidation, and Company Restructuring, he is a partner at liquidation specialists UK Liquidators.